TV Will Never Be the Same: How AVATAR 3D Has Changed the Future of Entertainment

MR In December 2009 AVATAR 3D, James Cameron’s epic masterpiece was released in theaters worldwide. Now TV will never be the same. Why? Here’s how AVATAR has changed the future of 3D entertainment.

Guest post by Larry M. Lynch

Every so often there's a movie which raises the bar for as what audiences should expect from future productions. AVATAR has introduced a new era of 3D entertainment. This is not to say that 3D entertainment did not exist prior to the debut of Avatar. Certainly not, for numerous other media, productions, movies and even TV programs had previously been produced for 3D viewing. The conventional TV and movie-going experience is now experiencing radical change with the entry of 3D entertainment. Let’s look at how Avatar 3D has changed the future of entertainment.


With movie theater attendance at near all-time lows, bankruptcy of video DVD rental franchises and piracy of movie DVDs going virtually unrestrained, a “magic bullet” was desperately needed to give a life-saving jolt to the film industry. The emergence of 3D entertainment couldn’t be better timed. With the success of 3D entertainment, more and more films will debut in 3D format, attempting to draw movie-goers back into cinemas. 3D TV with 3D plasma monitors viewed without 3D glasses are expected on the market within three years. Viewers are switching to plasma, flat screen digital TVs and home theater in record numbers. TV will never be the same after introducing 3D TV.

How AVATAR 3D Has Changed the Future of Entertainment

Movies will never be the same either. Why? It’s because AVATAR 3D has changed the future of entertainment. Special effects have become increasingly more technical while audiences crave grander and greater thrills from their TV and movie-going experiences.

Gaming as well has seen a boost from the new 3D technology giving you yet another reason to invest in a 3D TV. Sony Corporation, a leader in the future of entertainment, has unveiled plans for 3D upgrades to Play Station games and electronics such as 3D compatible Blu-ray disc players, 3D compatible digital cameras and 3D compatible PCs to be available late in 2010.

I-Max and the Future of Entertainment

The last major jolt to the movie industry was the introduction of nearly 400 giant-screened, digital surround-sound, 30 degree angle seating, I-Max theaters in 40 countries. I-Max GT 3D, SR and MPX projectors are capable of projecting 3D.

IMax Corporation has created a joint venture with Sony Corporation and Discovery Communications to produce the first fully-functional, U.S.-based 3D television network. ESPN sports broadcasting has joint-ventured to film college sports and the “X-Games” in 3D with major soccer leagues and the PGA Tour to follow. Viewers can expect ever greater numbers of sporting events and competitions to be filmed and broadcast in 3D in the near future.

Avatar 3D has Changed the Future of Entertainment

We are likely to see industry changes such as 3D television stations, increasing numbers of 3D movie, documentary and video productions, sporting events recorded in 3D, increased production of 3D documentaries, video games and home theater entertainment systems with 3D capability. The entertainment industry is a content-driven one, so a continual flow of new 3D releases such as music videos, concerts and films will be a necessity. BluRay product manufacturers will be generating electronics to produce 3d imagery from portable players to home theater 3D projectors. Avatar 3D is expected to be released at the end of 2010 and in conjunction with that we can expect to see an explosion of 3D home theater products. One thing is for sure, 3D entertainment and TV will never be the same.

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Has AVATAR changed the way you think about 3D movies? How?



yes it has made them more realistic

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